Personal Information

What personal information does SAM’S Trade Direct collect from me?

SAM’S Trade Direct collects information in several ways:

Some personal information is gathered when you register. During registration, SAM'S Trade Direct asks you for a Username, Password, your name, telephone number,email address, company name, address, company's area of business and job function.

We may also record some details of how you use the site, such as adverts you click on, products you search for, products you purchase, and information you download. If you accessed this site following a search on the internet, we may record the search you undertook and how it relates to your use of this site.

We may keep copies of information you submit when you send email feedback to the site, ask a technical question, or report a problem. If you contact SAM'S Trade Direct in writing we may keep a record of that correspondence. SAM'S Trade Direct also occasionally asks users to complete surveys that we use for research purposes.

What does SAM’S Trade Direct do to protect your personal data online?

SAM’S Trade Centre always aims to deliver the highest level of service and security to our customers and SAM’S Trade Direct has been specifically designed with security in mind.

In order to ensure the security and protection of your personal details whenever you submit any sensitive information such as credit card number and account details, we use the following security methods:

128 bit Secure Sockets Layer (SSL) encryption - the latest technology to encode and protect your data - which is your guarantee for a safe and secure transaction.

The SAM’S Trade Direct VeriSign Security Guarantee pops up whenever you submit sensitive information as an indication that the current information will be encrypted. This means that your information is protected and safe to submit.

Sensitive credit card information stored on our in-house systems is also held in encrypted format.

Your SAM’S Trade Direct Account Information is password-protected so that you and only you have access to this personal information. You may edit your SAM’S Trade Direct Account Information by using your SAM’S Trade Direct user name and password and by clicking on the Update My Details button on your home page navigation bar. We recommend that you do not divulge your password to anyone. SAM’S Trade Direct will never ask you for your password in an unsolicited phone call or in an unsolicited email.

What are cookies and why do I need to enable them?

Cookies are short pieces of data that are sent to your computer when you visit a website.

We use cookies so you can add/remove products to/from the order form, and to complete a purchase. These cookies are not saved on your machine, and we do not use them to track your online behaviour.

If you add products to the order form but decide to not to complete a purchase that visit, for your convenience we save the order form reference number in a cookie so that we can retrieve it for your next visit.

As a result, we strongly encourage you to configure your web browser to accept cookies from our website.

Is enabling cookies safe?

Yes. Cookies are just short pieces of data, and they are unable to perform any operation by themselves.

How do I change my cookies setting so I can shop online?

To enable cookies, follow the instructions below for the browser version you are using.

  • Go to the "Tools" menu.
  • Select "Options".
  • Select the "Privacy" icon..
  • Check the box corresponding to "Allow sites to set cookies".
  • Click "OK" to save changes.
Microsoft Internet Explorer 6.0+
  • Select "Internet Options" from the Tools menu.
  • Click on the "Privacy" tab.
  • Click the "Default" button (or manually slide the bar down to "Medium") under "Settings".
  • Click "OK".

How does SAM’S Trade Direct use my information?

SAM’S Trade Direct uses your information for the purposes of order fulfilment, occasional direct marketing activities, the administration of prize draws and competitions you may enter, and to provide you with customised and relevant information on your home page when you visit the site.

SAM’S Trade Direct also does research on our users' demographics, interests, and behaviour . We do this to better understand and serve our users and to review, develop and improve the products and services we offer.

Who is collecting information?

The personal information you provide to this site is collected by SAM’S Trade Centre and its third party agents.

Please be aware that SAM’S Trade Direct has links to other sites which may collect personally identifiable information about you. The information practices of those web sites linked to SAM’S Trade Direct are not covered by this privacy statement.

With whom does SAM’S Trade Direct share my information?

SAM’S Trade Centre is a member of Dencon Accessories Ltd Group of companies of which is the parent company. SAM’S Trade Centre may share information collected about you via the SAM’S Trade Direct web site with other members of this Group. The members of this Group never sell, rent, or give away information that personally identifies customers to third parties except where elements of the business have been outsourced and the provision of such information is required for the provision of the service to you. Under such circumstances, the security and confidentiality of personal information would form a part of the legal agreement between us and the supplier. From time to time, we may release aggregated and anonymised marketing statistics to business partners, or may use these in press releases, advertising, or published reports. We would only personally identify you or any other customer in such press releases, advertising, or reports with your prior consent. SAM’S Trade Centre may also disclose user information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) SAM’S Trade Centre’s rights or property, other SAM’S Trade Direct users, or anyone else that could be harmed by such activities. In addition, SAM’S Trade Centre may disclose user information when the law requires it.

When you purchase any television equipment your details will be passed on to the TV Licensing Authority in accordance with the Wireless Telegraphy Act 1967.

What are my choices regarding collection, use, and distribution of my information?

SAM’S Trade Direct may, from time to time, send you email regarding our products and About SAM’S Trade Centre. In addition, we may occasionally send you direct mail about products and About SAM’S Trade Centre that we feel may be of interest to you. Only SAM’S Trade Direct or its agents will send you these direct mailings. If you do not want to receive email messages from us, simply select to be removed from our email list when registering. Or, at any time you can easily edit your SAM’S Trade Direct Personal Profile to no longer receive such mailings. If you do not wish to receive other forms of direct mail promotions from us, then please contact the SAM’S Trade Direct Online HelpDesk on 01279 437074.

What is SAM’S Trade Direct’s policy on allowing me to update, correct, or delete my personally identifiable information?

You may edit your Personal Profile information at any time by clicking on the Update My Details button on your home page navigation bar. If you have forgotten your password, or have any other problems accessing the site, please contact the SAM’S Trade Direct HelpDesk on 01279 437074.